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(Last updated on March 18th, 2021)

Camtasia vs Snagit. Which program is best? In this review, we will be comparing TechSmith’s programs, Camtasia and Snagit.

These programs were created specifically to create fantastic tutorials, Camtasia making excellent video lessons while Snagit focuses on written ones with screenshots.

They both utilize screen capture technology and make the transition from screen recording to editing seamless and easy. You can buy either application individually or as a bundle together.

Let’s see which one’s better or if you should get them both.

Comparison at a Glance

1. Features
Winner: Camtasia. While both Snagit and Camtasia have many features, Camtasia has more in-depth tools, giving you a more robust video editor overall.

2. Pricing
Winner: Snagit. Camtasia is much more expensive than Snagit. Both programs give you a lifetime license, a 30-day money-back guarantee, and a free 30-day trial. They also include discounts for education, non-profits, and government buyers.

3. Longevity
Winner: Tie. Both Camtasia and Snagit are fit to stick around in the long run. They are a part of TechSmith’s niche family, appealing to consumers who specifically want to create a tutorial. Both applications continuously come out with new versions with bug fixes and features. If they continue to adapt, they will be around for the long run.

4. Video Editing
Winner: Camtasia. Snagit is an image-focused program meant to create print-ready PDF tutorials vs. a full video tutorial. Camtasia was created with video tutorials as its main priority.

5. Compatibility
Winner: Tie. Both Camtasia and Snagit are compatible with Windows and Mac, are desktop only, have sister mobile apps, and work great with their own family of applications as well as external programs. They are equally compatible.

6. Workflow
Winner: Tie. Both Camtasia and Snagit have a smooth, uninterrupted workflow. You can create your footage and easily bring it into the program to edit. They both have an abundance of templates to get you to create finished work in no time.

7. User
Winner: Tie. Camtasia and Snagit have the same niche: tutorials. If you are looking to create video tutorials and how-to documents with ease, these programs are perfect for you.

8. Learning Curve
Winner: Tie. Both Snagit and Camtasia have low learning curves. If you need additional help, there is a ton of resources online for you to use. There are manuals, video tutorials, articles, and more to teach you everything you need to know.

Short Verdict

Camtasia and Snagit are focused on creating great content for tutorial projects. Camtasia is for video-tutorials, giving you the templates, effects, and video editor to create a fantastic, interactive video.

Snagit lets you create written tutorials with screenshots, providing drag-and-drop templates and highlighting tools to create a clean, easy-to-read document. Because each program has a completely different focus, the program for you depends on your needs.

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1. Features

Camtasia and Snagit both have a ton of features. While they are similar in function, they do have differences in focus.

Here are Snagit’s features:

  • Screen Capture: Capture your screen by recording video or taking screenshots. You can do panoramic scrolling shots. You can also record a video directly from your webcam.
  • Markup Video: Add annotations and markup your video.
  • Text: Replace text in screenshots without redoing the entire graphic. You can also grab text from an image to copy into a document.
  • Templates: make guides and instructions with your photos/videos and follow a set template.
add title
  • Smart Move: Automatically move objects on your screen. You can delete text and edit other elements of the graphic.
  • Step Tool: Create workflows and document steps.
  • Trim: Cut down video length
  • Audio: Record audio for voiceovers.
  • Export: Share your project with other programs such as PowerPoint, Excel, Word, or sister programs such as Camtasia. You can also share to social media platforms such as YouTube or Slack and export your video in different formats, including .mp4 or a .gif file.
  • Create a Video from an Image: Get an image and then talk and mark it up, all while Snagit records. You can make quick tutorials.
  • Favorites: Highlight your favorite tools.
  • Built-in Assets: Add stamps and stickers to overlay on the video.

Here are Camtasia’s features:

  • Screen Recording: With a click of a button, record your screen. After you are done recording, the video automatically transfers to your editing screen with no hassle. Easily record website tutorials, software, PowerPoint presentations, video calls, and more.
  • Webcam Capture: Capture videos directly from your webcam.
  • Video Editing: Edit your screen recording from start to finish. The editor is basic, giving you essentials.
  • Effects: You can add effects to your video. You can use the green screen feature, replace your background, add closed captions, create a video table of contents, adjust your video’s color, and so much more.
  • Quizzes and Interactive Media: Add quizzes to your video and interactive elements.
  • Text: Add text to your video, applying themes, changing fonts, etc. You get basic text formatting.
  • Transitions: Between clips, apply transitions. They have over twenty options to choose from, including blurs, checkered transition, fades, and more.
add transitions
  • Easy Export: Upload your video to social media platforms. Directly from the application, upload to Vimeo, YouTube, or Screencast. You can also export as a local file, choosing from .mp4, .gif, .m4a, or .wav (and .wmv and.avi for Windows users).
  • Templates: Use already-made templates for your projects. You can also create custom ones to use on future projects.
  • Pre-made Assets: Use Camtasia animations and royalty-free assets to add more to your video. You can add everything from cursor effects (making your cursor magnified, smooth the motion, etc.) to device frames and more.
  • Camtasia Packages: Share a single Camtasia file that contains templates, libraries, favorites, shortcuts, presets, and themes all in one place.
  • Favorites & Presets: Set frequently used or favorite items aside for easy access.
  • Audio Recording: Create voiceovers for your projects.
  • Audio Editing: Edit audio, reducing background noise, adjusting the pitch, changing the levels, etc.
  • Music: Use royalty-free music from the Camtasia library or upload your tunes.
  • Annotations: Add annotations to support your video.
  • Themes: Create a consistent look for your video, establishing a theme.

Overall, Camtasia has more features to offer than Snagit, giving you more video editing features and control over the final product. Snagit is great if you mainly just want video recording/screenshot functionality but not extensive video editing. 

Winner: Camtasia

2. Pricing

ProductRegular PriceDiscounted Price
Adobe Creative Cloud$52.99/monthCheck here
Camtasia$49.99 (one-time)No Discount
Snagit$249.99 (one-time)No Discount
Camtasia and Snagit (bundled)$274.99 (one-time)No Discount

Both Camtasia and Snagit offer pricing plans that give lifetime licenses. They also offer volume discounts too. Let’s see the pricing differences between the programs.

Here is the pricing for Snagit:

  • Individual Plan, $49.99: You get one lifetime license.
  • Business Plan, $49.99 per user: You get one lifetime license per person. The pricing is tiered. If you get 5-9 licenses total, each one will be $39.46, 10-24, $34.96, etc.
  • Education Plan, $29.99 per user: You get one lifetime license per person. You can only get this discount if you are in education. The pricing is tiered. If you get 5-9 licenses total, each one will be $23.66, 10-24, $20.97, etc.
  • Government & Non-Profit Plan, $42.99 per user: You get one lifetime license per person. You can only get this discount if you are in the government or non-profit. The pricing is tiered. If you get 5-9 licenses total, each one will be $33.93, 10-24, $30.07, etc.

Here is the pricing for Camtasia:

  • Individual Plan, $249.99: You get one lifetime license.
  • Business Plan, $249.99 per user: You get one lifetime license per person. The pricing is tiered. If you get 5-9 licenses total, each one will be $239.04, 10-14, $231.57, etc.
  • Education Plan, $169.99 per user: You get one lifetime license per person. You can only get this discount if you are in education. The pricing is tiered. If you get 5-9 licenses total, each one will be $162.24, 10-14, $157.17, etc.
  • Government & Non-Profit Plan, $223.99 per user: You get one lifetime license per person. You can only get this discount if you are part of a non-Profit or in the government. The pricing is tiered. If you get 5-9 licenses total, each one will be $223.99, 10-14, $208.29, etc.

You can also buy Camtasia and Snagit in a bundle:

  • Individual Bundle, $274.99: You get one lifetime license for both programs.
  • Wholesale Bundle, $274.99/each with tiered pricing: If you buy over five bundled licenses at one, you will get a discount per license. The pricing is tiered with a bigger discount in the higher brackets. If you are buying 5-9 bundled licenses, each one will cost $262.60, 10-14, $253.20, etc.
  • Education Bundle, $189.99: You get one bundled lifetime license per person. You can only get this discount if you are in education. The pricing is tiered. If you get 5-9 bundled licenses total, each will cost $176.61, 10-14, $169.23, etc.
  • Government Bundle, $240.99: You get one bundled lifetime license per person. You can only get this discount if you are in the government or a non-profit. The pricing is tiered. If you get 5-9 bundled licenses total, each will cost $225.75, 10-14, $217.99, etc.

You can add one year of maintenance for all of these plans for an additional $12.50-$55.00 per year, depending on the plan (discount offered for Government & Non-Profit and Education Plans).

The maintenance includes guaranteed next versions of Camtasia and/or Snagit, priority support, additional volume discounts, and training for one or both of these programs.

All Snagit and Camtasia plans also have a 30-day Money-Back Guarantee and a 30-day free trial period to test the program. These policies allow you to try the program in full before committing.  In the trial, all exported videos will have a watermark.

Overall, Snagit is a much better price point than Camtasia, the Individual license alone a fifth of Camtasia’s price.

Winner: Snagit

3. Longevity

Both Camtasia and Snagit have a good chance of staying around in the long run. They are part of a family of applications and online resources; they get updated frequently and are part of an a la carte pricing model.

They fit into their company’s family of apps well and continue to adapt to future needs. Camtasia and Snagit are part of TechSmith’s app family. In addition to these apps, they also have:

  • Resources Libraries for Camtasia and Snagit individually.
  • Knowmania, a video-learning platform.
  • Screencast, video, and content hosting.
  • Audiate, audio recorder, and editor
  • Video Review, a collaborative video tool.

There are also mobile apps like:

  • TechSmith Capture, which lets you record your iOS screen for app demos and training videos.
  • TechSmith Fuse: Transfer videos and photos from mobile to desktop.

Camtasia and Snagit also continue to have product updates, coming out with new versions almost yearly. In these updates, they fix bugs and add new features, adapting to applications’ changing market.

TechSmith creates applications focused on niche tasks that people will always need to create how-to tutorials on desktop and phone.

Lastly, TechSmith has an a la carte pricing model when it comes to applications. You, as the consumer, can buy an individual application or get a bundle, whatever fits your needs.

Camtasia and Snagit will most likely continue to be offered in this way, rather than officially merging into a single application altogether.

If Camtasia and Snagit continue to adapt, they will be around in the long run. When compared to each other, they tie for the same longevity.

Winner: Tie

4. Video Editing

Camtasia is the winner for video editing, giving you everything from basic video editing, effects, transitions, audio functionality, and more. Snagit only does the most barebones video editing.

Camtasia lets you cut, trim, and move clips in the timeline. You can even add animations, scaling your video image to fit the screen, and zoom-in to look at details.

You can also add transitions, making the clip transition from one to the next seamlessly. Other effects include color changes, speed-up or speed-down, audio effects, and more.

working on timline

In terms of audio, you can record voice narration right into your video with no external apps required. You can add audio effects, fading in/out your audio, removing noise, etc.

You can also add interactivity, a huge bonus for video tutorials. This feature lets your users participate in quizzes during your videos. You can choose your quiz type, choices ranging from multiple-choice, fill-in-the-blank, short answer, or true/false.

Snagit has practically nothing in comparison. You can trim clips, move them around, cut them. That’s it.

If you are looking for a robust video editor that gives you a ton of control in your video, you will need a much better video editor. Adobe Premiere Pro and After Effects are examples of paid programs that will give you much more control over the final image. They are feature-laden with a huge learning curve in comparison to Snagit and Camtasia.  

Camtasia takes the cake in terms of making a tutorial-based video editor. Snagit pales in comparison.

Winner: Camtasia

5. Compatibility

Both Camtasia and Snagit have great compatibility. Their programs are compatible with both Mac and Windows, have mobile sister applications, work within their own family of apps, and work great with external programs. They are compatible overall.

These programs are specifically for desktop only. There are not apps for mobile, except the sister applications, TechSmith Capture and TechSmith Fuse.

Capture lets your record your iOS screen, and Fuse lets you share your mobile photos with your desktop programs. Capture is available for iOS only. Fuse is available for both iOS and Android.

tutorials video

Camtasia and Snagit also work great with each other. You can send a project from Snagit directly to Camtasia without leaving the app. You just to Share > Camtasia > Send to Camtasia.

Other programs, such as Screencast, Knowmia, and social media channels, are there. You can export to outside apps like Google Drive, YouTube, Slack, and more.

These apps tie for compatibility, providing equal compatibility with other programs in their own family and outside companies.

Winner: Tie

6. Workflow

Both Camtasia and Snagit have simple, intuitive workflows. The workspace is uncluttered, letting you focus specifically on the task at hand without getting overwhelmed by tools or distractions.

Snagit’s editor is straightforward. First, by hitting the capture tool, you can quickly capture a screenshot of your choosing, cropping to fit your desired size. You can easily add them into a tutorial template by dragging and dropping them. Then, you can quickly add arrows, change text, add shapes, and more, creating the perfect step-by-step tutorial.

add title for snaig editor

In Camtasia, the workflow is similar, with an uncluttered interface. You will hit the record button in the workspace, pulling up a recording panel that lets your take screen recordings. After you are done, the clips will be placed directly in your timeline, ready to edit. You can add all sorts of effects, audio, quizzes, everything to make your video tutorial run smoothly.

camataisa behavaiors

Overall, both Camtasia and Snagit offer fast workflows, letting you get from the start to end of a project rather quickly. You can create professional tutorials without the hassle of a complicated, cluttered program.

Winner: Tie

7. Users

Camtasia and Snagit appeal to the same demographic: people looking to make tutorials. The programs geared entirely towards this niche. They have everything to do these projects quickly and look professional.

Camtasia is geared towards video tutorial creation. You can easily make videos of your screen, adding voiceovers and then animation and text to make your lesson even easier to follow.

Snagit uses quick screen grabs and drag-and-drop templates to make written tutorials quickly. You can add highlights and arrows, anything to make your content stand out.

If you are looking for a robust photo or video editor, these programs are not for that. They are primarily designed for basic tutorials only, great for teachers and users looking to create their own courses.

In fact, for Camtasia, they link you directly to export to share to YouTube, Vimeo, or even Screencast, a hosting platform by TechSmith to host your video and lesson content.

Overall, it’s clear that Camtasia and Snagit have the same specific niche. Their functionality is specific, reaching the same audience.

Winner: Tie

8. Learning Curve

Both Snagit and Camtasia have a low learning curve and lots of support. Not only do they have online support for older versions of their applications, but they also have in-app help and online resources in the form of articles and video tutorials.

Both applications are very minimal and intuitive in design, only containing the program’s necessary tools, not littered with extraneous features. This layout makes the applications easy to jump into and start creating with little to no additional tutorials.

Online, you can find a ton of resources for support. TechSmith Academy is an online video course platform to teach you the ins and outs of TechSmith’s products, helping you with everything from writing better content to learning advice from training professionals.

There are also downloadable manuals, articles, and even Webinars and Trainers to help you create the best content out there!

techsmith academy

In-app for both Snagit and Camtasia, there are helpful features too. You can hover over a tool to see what it does with a brief description. There are direct links to online support if you need additional help, linking you to a comprehensive topic list and video tutorials.

Even older versions of both Snagit and Camtasia have support resources still available for consumers online. While their support is limited compared to the newer applications, you can still download a PDF document detailing each program’s tools and basics.

If you still need additional help with these programs, they also have direct chat options available and email and phone support. You can chat with a support representative Monday through Friday, 4:00 a.m. to 9:00 p.m. ET, with Holiday exceptions.

After hours, you can also leave them a message by submitting a ticket via their support request form. They will get back to you via email.

Both Snagit and Camtasia have a low learning curve and lots of resources. They are tied for fast learning and great support.

Winner: Tie

Extra: The Tools in Depth

Let’s look closer at the recording tools of Camtasia and Snagit.

Camtasia is meant to do video recording only. You can export stills from the video inside the editor, but the workflow is focused on video mostly. You can set:

  • Dimensions: Set the dimensions of the screen recording, locking ratios. You can set default screen dimensions.
  • Webcam Recording: You can record your webcam also.
  • Microphone: Record yourself speaking.
  • System Audio: Turn on/off the audio from your device.
  • Record: Press record. You will be given a countdown before it starts recording.
  • Effects: You can also add time stamps and captions.
recording input of camatasia

Snagit is focused on image-capture. You can also record video, but that’s not the focus. You can:

  • Selection: Change the selection function within the recorder. You can manually select and crop your screen, capture full screen, scrolling window, panoramic, grab text, and more.
  • Effects: Add effects like watermark, scaling the image, shadow, filters, and more.
  • Share: Change the destination of the image.
  • Preview in Editor: Toggle this on and off to preview the screenshot in Snagit.
  • Copy to Clipboard: Copy the image to your computer’s clipboard.
  • Capture cursor: Toggle the cursor on/off.
  • Time Delay: Schedule a time delay before capturing.
  • Hotkey: Set a hotkey to capture.
  • Use a Preset
  • All-in-One Mode: Capture either video/pics in one action.
  • Video Record: Record video, toggling webcam on/off and audio on/off.
recording input of snagit

Those are the tools in depth. They are very simple and straightforward.

Final Thoughts

So, which program should I buy? Camtasia or Snagit? This decision depends on what you are looking for in a TechSmith program.

If you are looking primarily for an image-capture device, use Snagit. The application does everything image-based. You can get a template and drag-drop-screenshots into the document, marking up as you clarify the tutorial.

If you need a video editor and a more robust one at that, get Camtasia. Snagit’s video editing is very minimal in comparison. Camtasia will help you create a great, finished video tutorial, complete with quizzes to add interactive elements to your document. 

If you need both, get the bundle. The bundle is a one-time fee for a lifetime license. The programs were meant to be compatible together. As a bundle, it is a good deal.

If you are looking for a high-power video editor or animator, these programs are not meant for that. These programs are specifically tailored toward the tutorial niche.

Frequently asked questions

What is the difference between Snagit and Camtasia?

Snagit is more photo-focused and creates image screenshots, screen recordings, and makes tutorial documents. Camtasia is video-focused, creating screen recordings and editing videos.

Does Camtasia include Snagit?

No, Camtasia and Snagit are separate programs. You can purchase them in a bundle.

What is better than Snagit?

If you want a much better editing system, you can get high-end software alternatives like Adobe Photoshop or Illustrator. If you are looking for free alternatives to Snagit, you could just use your screenshot/screen recording abilities built-in to your computer, such as the Snipping Tool, and edit using GIMP. 

Is Camtasia worth the money?

If you are looking for a program catered to making tutorials with ease, Camtasia is great for you. If you want to do high-power video editing, you may want better alternatives such as Adobe Premiere Pro and After Effects (less tutorial niche, more control over editing).

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